Gentleman who prefer blondes have long gone wild for an iconic nude photo of Marilyn Monroe, in which the actress poses nude, her legs curled beneath her and her arm raised up on a red velvet sheet.
And now they have even more to moon over, as the rare negatives and color separations from the original photoshoot are on display and available to buy - for a staggering $6 million.
The 21 different takes - once thought to have been lost - are appearing in a traveling exhibition by LimitedRuns that will land in Chicago from September 17 to the 19 and New York from 24 to the 26. Several other photos of the stunning blonde bombshell are also on display, and all of the originals can be purchased by private buyers who have a few million bucks lying around.
In 1949, Marilyn was not yet the icon she later became. In fact, the then-22-year-old was having trouble finding work and desperately needed money. She had been released from contracts with both 20th Century Fox and Columbia Pictures, and turned back to modeling to make ends meet.
That's how she was convinced by photographer Tom Kelley to pose nude. With Mr. Kelley's wife, Natalie, present to calm her nerves, Marilyn laid against a red velvet backdrop while nearly naked, staring sensuously into the camera.
For the shoot, Marilyn made a paltry $50 - and signed the release as 'Mona Monroe' to protect herself - and also because she was embarrassed and ashamed.
In the book Marilyn: Her Life in Her Own Words, Marilyn herself explained that she only agreed to Mr. Kelley's request out of 'desperation', as she believed 'nice girls did not pose in the nude'.
'You must promise to never tell anyone about my posing for you in the nude,' she reportedly told him. 'I want you to promise me that you will take the pictures so that I wouldn't be recognizable in them.'
Mr. Kelly sold the pictures to the Western Lithograph Company for $900, which printed a shot of Marilyn in its Golden Dreams calendar in 1951. The printer even had to create additional versions of the picture, as at the time it was illegal to send a nude photo in the mail - which explains why there are nearly identical shots in which Marilyn is seen in a bra and a lace teddy.
However, by that time, Marilyn was beginning to get more work as an actress again. She had appeared in the hit film All About Eve alongside Bette Davis, as well as a number of other motion pictures. Her face was becoming more and more recognizable.
So, in 1952 when the media came across the nude photo, they quickly began speculating that it was Marilyn. With scandal brewing, Marilyn - who had recently signed a new seven-year contract with 20th Century - was urged by the company to deny that the photos were of her and told they would ruin her career.
Instead, though, the actress decided to tell the truth, explaining in an interview that she had been poor and struggling at the time. And instead of turning on her, the public sympathized.
In fact, her star rose even higher. In December of 1953, Hugh Hefner licensed the photo for $500 to appear on the cover of the first ever issue of Playboy, which sold 50,000 copies.
But while the sultry photograph has become iconic, the original color separations were long thought to be lost. Color separations are used to ensure that the precise hues that are present in a photograph are represented in the final print.
In the case of this particular photo, 'touch plates' were used to add additional layers, including clothes and pasties that were laid over the original photograph.
Touch plates were also used to achieve the exact shade of red on Marilyn's lips and the correct shade of golden hair.
But it wan't until 2009 that these color separations were found again, still in the files of the printing company that produced the Golden Dreams calendar.
Now they are touring the country with LimitedRuns as part of the Red Velvet Summer 2015 Tour, along with other photos of the star including snaps of her with writer and poet Carl Sandburg.
They have already been on display Los Angeles, San Francisco, and Las Vegas, and are set to stop in Chicago and New York before the end of September.
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